Gold

Gold is one of the most valuable and precious metals in the world. It is present in bodies of water and the earth's crust. Trace amounts are even present in plants and animals. It is, however, difficult and expensive to extract. In modern mining operations approximately three tons of ore are needed to extract one ounce of gold. The many desirable qualities found in gold, along with its scarcity, have made it the most popular metal for use in jewelry today. Because gold can come in so many forms, there is a grading system designed to alert the goldsmith and the buyer how valuable the item is, and what it is made of. Because pure gold is extremely soft, other metals are mixed with the gold to make the piece more durable, less expensive, and to alter its color.
Gold jewelry never goes out of style, and for good reason, because gold is as wearer-friendly as it is beautiful. Pure gold doesn't react with other elements to create tarnish, the residue that accumulates on some metals before transferring to your skin as a stain. Sometimes people have allergy or staining problems with metals that are combined with gold, but the gold itself is rarely a problem.
Gold can be worked into nearly any shape, from tiny strands that do not break easily to very thin sheets. One ounce of gold can even be hammered into an ultra thin sheet that's ten feet square. Gold can be manipulated nearly any way the artisan desires.
Karat Grade
Pure gold is so soft it is rarely used in jewelry. Jewelers deal with various gold alloys, collectively called karat gold (also spelled 'carat'). For gold, karat grade is used to express the proportion of gold in an alloy or the quality of a gold alloy. Karat (K) tells the number of parts, by weight, of gold in 24 parts of alloy. The higher the percentage of pure gold, the higher the karat. Fine gold (pure) is 24 karat. The proportions in other karat grades are listed in the table below. All jewelry is required by law to be stamped so consumers will know the quality of gold used. Jewelry made in North America is typically marked with the karat grade (10K, 14K, etc.), and jewelry made in Italy is typically marked with the "fineness" such as (417, 583, etc.). So if your jewelry does not have a karat grade stamped on it, check for a 3-digit fineness number.   Karat Parts Gold to Alloy Percentage Fineness 10K 10/24 41.67% 417 14K 14/24 58.33% 583 18K 18/24 75.00% 750 22K 22/24 91.66% 917 24K 24/24 100% 1000
White Gold
With the popularity of white metal jewelry, it is important to understand that all gold starts out yellow. White gold is yellow gold that has been alloyed with nickel or palladium (both white metals) to make the yellow gold turn white. Neither one of these alloys makes yellow gold turn completely white and mirror shiny like. The nickel-gold alloy still appears slightly yellow, and the palladium-gold alloy a little gray. This is why almost all white gold jewelry is rhodium-plated. Rhodium is is in the same metal group as platinum - it is very bright and very hard.
Rose Gold
Rose gold is also known as pink gold or even red gold, and is a mixture of pure yellow gold with a high percentage of copper. It has a very subtle and delicate color that may intensify somewhat with age due to a slight, but commonly regarded as attractive, tarnishing of the copper alloy. Rose gold is created by increasing the copper-colored alloys mixed with the gold, and decreasing the silver-colored alloys. 14K rose gold contains as much pure gold as 14K yellow gold but, because of the increased copper, is slightly pinker in color.
Metal Alloys
Adding other metals to the mix also allows a metallurgist to change the color of gold. Palladium or nickel can be added to create white gold. Adding copper produces a rose or pink tint, while silver gives gold a greenish cast. When metals are added to the gold the result is an alloy, a blended mixture of the metals. Solid gold is a term that can be used to describe an item that's at least 10K gold all the way through. Even though it's a gold alloy--18K, 14K, or anything down to 10K--it can be called solid gold.
Less than 10K?
There are Federal Trade Commission rules that require all jewelry items sold in the United States as gold tobe described by "a correct designation of the karat fineness of the alloy." No jewelry item less than 10K may be sold in the United States as gold jewelry. 9K gold jewelry is popular in Europe. New Delhi, Jan 1 (IANS) The government announced reduction in tariff on import of gold and silver that may provide some relief to the buyers of the precious metals as prices remain volatile in the international markets. Import tariff value on per 10 gram of gold is reduced to $539 from the earlier rate of $550. For per kilogram of silver, import tariff value is cut to $979 from $1,062, according to a notification issued by the Central Board of Excise and Customs here. The reduction in tariff value would make the import of gold and silver cheaper. Now the import duties on these precious metals will be levied at lower rates. Gold jewelry consumption by country (in tonnes). Country 2010 2009 % Change  India 745.70 442.37 +69 Greater China 428.00 376.96 +14  United States 128.61 150.28 −14  Turkey 74.07 75.16 −1  Saudi Arabia 72.95 77.75 −6  Russia 67.50 60.12 +12  United Arab Emirates 63.37 67.60 −6  Egypt 53.43 56.68 −6  Indonesia 32.75 41.00 −20  United Kingdom 27.35 31.75 −14 Other Persian Gulf Countries 21.97 24.10 −10  Japan 18.50 21.85 −15  South Korea 15.87 18.83 −16  Vietnam 14.36 15.08 −5  Thailand 6.28 7.33 −14 Total 1805.60 1508.70 +20 Other Countries 254.0 251.6 +1 World Total 2059.6 1760.3 +17

How to choose a diamond?

How to buy the best diamond at the best price: A step-by-step guide to learning about diamonds

There's a lot more to buying a diamond than being in love. It's an important investment and an equally important decision! So, before you decide, you should do the research just as you would before buying stock, or real estate, or even a T.V. for that matter.

Learning about diamonds - and how to buy them - doesn't cost you anything. But if you don't do your homework before you buy one, it could cost you a lot. Your goal should be to approach the diamond counter as a knowledgeable consumer. That way, not only will you make an informed, competent and rational purchase, but the diamond will thrill the woman in your life with its brilliance and beauty. 

The 4Cs help to determine both the value and the beauty of a diamond. Obviously, the more beautiful a diamond is, the more valuable it becomes. But what makes a diamond beautiful?

• Carat
• Cut
• Colour
• Clarity

These are the 4Cs. A diamond's size is measured in carat weight. The cut is considered the most important characteristic of a diamond, because a well proportioned stone, regardless of it shape, offers the greatest fire, sparkle, and brilliance. colour is the natural body colour visible in a diamond, and the single characteristic determined by nature alone. Clarity is an indication of a diamond's purity. How are the 4Cs determined?

Step two in learning about diamonds: Understanding diamond certification

As a rule, every diamond sold by a reputable jeweler has been examined and graded according the 4Cs. The rating gives you a scientific means for comparing the price of one diamond against another. A larger diamond – one with greater carat weight – may be lower in price than a smaller one because its cut, clarity and colour are not as special. All 4Cs must be taken into account to determine the value. But how do you find out the grading for each diamond? Another C word: Certification

Diamond certificates are issued by independent gemological laboratories. Certification serves as written proof of a diamond's attributes and a basis for determining the value of diamonds with similar attributes. Certification gives you the power to purchase a diamond with the characteristics you want at a fair market price.

But be careful. Certification is just one part of determining a diamond's value.

What does diamond certification really mean when you're buying a diamond?

Step three in learning about diamonds: Developing an eye for beauty and brilliance

Several factors contribute to a diamond's beauty – or the appearance of beauty in the eye of the beholder. Some women consider certain shapes more desirable than others, perhaps finding round diamonds more beautiful than pear-shaped. How a diamond is set is another matter of personal taste that affects your impression of a diamond's beauty.

But the most critical aspect of the inherent beauty of a diamond is its brilliance. Brilliance is also called "fire" and "sparkle." It is the element that brings the diamond to life, catches your eye from afar and reflects lights as it moves on a woman's hand. Brilliance is the magical factor!

And brilliance can be scientifically determined in terms of Return of Light. The first diamond ever to be independently measured and certified for its superior fire, sparkle and brilliance is The Leo Diamond, a handcrafted diamond by Leo Schachter. The Leo Diamond comes with an additional certification from GemEx Systems verifying the level of Return of Light. Learn more about how a diamond's beauty is determined.

Step four in learning about diamonds: Building confidence in the diamond buying process

If you understand the 4Cs, have learned all about certification, are poised to look for fire, sparkle and brilliance in a diamond, and feel comfortable you've chosen a reputable jeweler, then you should have confidence in your ability to make a wise and responsible choice.

However, there is one more confidence-building factor you may want to consider – buying a brand name diamond.What's the difference between branded and unbranded diamonds? While most diamonds are unbranded, branded diamonds like The Leo Diamond, by Leo Schachter are becoming increasingly available and assure you of consistent quality and craftsmanship. Jewelers who carry The Leo Diamond have been authorized to do so by Leo Schachter because they meet high standards for quality, service and customer satisfaction.